WEKO3
アイテム
生涯スポーツイベントにおける消費行動 : ウォーキング大会参加者の商品購入費に着目して
https://chukyo-u.repo.nii.ac.jp/records/9515
https://chukyo-u.repo.nii.ac.jp/records/9515715a4658-f02c-4232-8a9c-9627065a181b
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KJ00004196726.pdf (581.6 kB)
|
|
| Item type | [ELS]紀要論文 / Departmental Bulletin Paper_02(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2016-11-14 | |||||
| タイトル | ||||||
| タイトル | 生涯スポーツイベントにおける消費行動 : ウォーキング大会参加者の商品購入費に着目して | |||||
| タイトル | ||||||
| タイトル | Purchase Behavior in Lifelong Sports Events : Focus on Goods Purchase Expenditures Among Walking Event Participants | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 雑誌書誌ID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN00081735 | |||||
| 著者 |
久保, 和之
× 久保, 和之× 横井, 康博× 原田, 尚幸× 守能, 信次× KUBO, Kazuyuki× YOKOI, Yasuhiro× HARADA, Naoyuki× MORINO, Shinji |
|||||
| 著者所属(日) | ||||||
| 中京大学大学院 | ||||||
| 著者所属(日) | ||||||
| 中京大学大学院 | ||||||
| 著者所属(日) | ||||||
| 鹿屋体育大学 | ||||||
| 著者所属(日) | ||||||
| 中京大学 | ||||||
| 記事種別(日) | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | 原著論文 | |||||
| 記事種別(英) | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | Original Article | |||||
| 抄録(英) | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | The JML (Japan Marching League) annually organizes 12 walking events which are held in different cities nationwide from Hokkaido to Okinawa Prefecture. The role of these events becomes more and more important not only as the lifelong sport progress but also as a large-scale event which may have great economic impact. The purpose of this study was to examine the spending structure of JML participants throughout their purchase behavior. Using the registration list of participants, random sampling was done. The data for this study were collected by questionnaire mailed to 1023 participants (response rate of 74.1%). The subjects received questionnaires a week before the walking event and replied during the event. We collected the questionnaires on the last day of event. The main findings were as follows : 1) The total expenditure of participants amounted to about 1, 185 million yen, 16.4% of which was spent for goods. 2) About 60% of participants bought some goods for the walking event. The average cost of purchases was about 4, 500 yen per person. Different types of spending were observed between male and female, and between persons with long walking experience and those with less. 3) The item most purchased was film. In general, only a small number of participants tend to buy something at venue itself, so there a small economic impact on organizing communities. | |||||
| 書誌情報 |
中京大学体育学論叢 en : Research journal of physical education Chukyo University 巻 39, 号 2, p. 69-77, 発行日 1998-03-17 |
|||||
| 表示順 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | 6 | |||||
| アクセション番号 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | KJ00004196726 | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 02887339 | |||||
