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シミュレーションによる商業スポーツクラブの選好シェア予測
https://chukyo-u.repo.nii.ac.jp/records/9410
https://chukyo-u.repo.nii.ac.jp/records/94106afc5d76-c2bc-431d-b2f5-eed3c45898ee
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KJ00004196604.pdf (573.3 kB)
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| Item type | [ELS]紀要論文 / Departmental Bulletin Paper_02(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2016-11-14 | |||||
| タイトル | ||||||
| タイトル | シミュレーションによる商業スポーツクラブの選好シェア予測 | |||||
| タイトル | ||||||
| タイトル | Market Share Simulation of Commercial Sports Clubs | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 雑誌書誌ID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN00081735 | |||||
| 著者 |
二宮, 浩彰
× 二宮, 浩彰× 菊池, 秀夫× 守能, 信次× 池田, 勝× 永吉, 宏英× NINOMIYA, Hiroaki× KIKUCHI, Hideo× MORINO, Shinji× IKEDA, Masaru× NAGAYOSHI, Hirohide |
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| 著者所属(日) | ||||||
| 大阪体育大学体育学部 | ||||||
| 著者所属(日) | ||||||
| 大阪体育大学体育学部 | ||||||
| 著者所属(英) | ||||||
| en | ||||||
| Osaka University of Health and Sport Sciences | ||||||
| 著者所属(英) | ||||||
| en | ||||||
| Osaka University of Health and Sport Sciences | ||||||
| 記事種別(日) | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | 原著論文 | |||||
| 記事種別(英) | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | Original article | |||||
| 抄録(英) | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | The purpose of this paper is to examine sports market via applying conjoint analysis to commercial sports club services. A simulation model was used to predict fluctuations in sports club market share. Data for this study were collected from an urban commercial sports club located in Osaka. A sample of 198 club members was studied through computer interactive interviewing. Six service attributes and 18 levels were considered in the research design. Service profiles that were combinations of attributes and levels were presented to respondents by means of paired comparisons. The overall ranked data were analyzed using Jonhson's nonmetric tradeoff algorithm. Conjoint analysis allows the researcher to determine consumer's part-worth utilities for each service attribute under study. Conjoint choice simulator requires part-worth utility information to predict which set of competing attribute profiles individuals are likely to choose. The first choice model was used as the choice simulator in this study. Findings from the simulation were as follows : 1) Extension of the market share was caused by improvements in conditions such as 'distance', 'monthly fee', and 'augumented facilities'. 2) Reduction in market share was caused by a decline in 'instractor quality', 'distance', 'membership initiation fee', and 'monthly fee' conditions. 3) A sports club without any distinctive service attributes was not chosen by consumers. These results that management should characterize the sports club as having specific service attributes. | |||||
| 書誌情報 |
中京大学体育学論叢 en : Research journal of physical education Chukyo University 巻 36, 号 2, p. 49-57, 発行日 1995-03-15 |
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| 表示順 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | 13 | |||||
| アクセション番号 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | KJ00004196604 | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 02887339 | |||||
