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商業スポーツクラブ会員の選好行動に関する研究 : 入会意思決定過程における消費者選好について
https://chukyo-u.repo.nii.ac.jp/records/9390
https://chukyo-u.repo.nii.ac.jp/records/939089b742c1-c702-4300-b268-467a354c70d3
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KJ00004196584.pdf (821.0 kB)
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| Item type | [ELS]紀要論文 / Departmental Bulletin Paper_02(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2016-11-14 | |||||
| タイトル | ||||||
| タイトル | 商業スポーツクラブ会員の選好行動に関する研究 : 入会意思決定過程における消費者選好について | |||||
| タイトル | ||||||
| タイトル | A Study on the Sport Club Members' Preferences : On consumer preferences in the choice decision making process of commercial sport clubs | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 雑誌書誌ID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN00081735 | |||||
| 著者 |
二宮, 浩彰
× 二宮, 浩彰× 菊池, 秀夫× 守能, 信次× 池田, 勝× 永吉, 宏英× NINOMIYA, Hiroaki× KIKUCHI, Hideo× MORINO, Shinji× IKEDA, Masaru× NAGAYOSHI, Hirohide |
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| 著者所属(日) | ||||||
| 大阪体育大学体育学部 | ||||||
| 著者所属(日) | ||||||
| 大阪体育大学体育学部 | ||||||
| 著者所属(日) | ||||||
| 大阪体育大学体育学部 | ||||||
| 著者所属(英) | ||||||
| en | ||||||
| Osaka College of Physical Education | ||||||
| 著者所属(英) | ||||||
| en | ||||||
| Osaka College of Physical Education | ||||||
| 著者所属(英) | ||||||
| en | ||||||
| Osaka College of Physical Education | ||||||
| 記事種別(日) | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | 原著論文 | |||||
| 記事種別(英) | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | Original article | |||||
| 抄録(英) | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | The purpose of this study is to examine consumer preferences for services of commercial sport clubs. This study developed a consumer behavior (preference) model which is intended to explain the choice decision making process. Data for this study were collected in an urban commercial sport club located in Osaka. A sample of 198 club members was studied through computer interactive interviewing. Fourteen service attributes were considered in evaluating the sport club services. These preference items were separately analyzed by groups of club members segmented on the basis of gender and marital status, and withdrawal experiences of other sport clubs. The findings of this study are as follows : Service attributes such as distance and cleanliness were more influential factors in consumer preferences for the commercial sport clubs. Female club members take many service attributes into consideration when they choose among alternative sport clubs. Club members who have withdrawal experiences from other sport clubs were less concerned with business hours than other club members. These results are useful for the management of commercial sport clubs. | |||||
| 書誌情報 |
中京大学体育学論叢 en : Research journal of physical education Chukyo University 巻 36, 号 1, p. 65-74, 発行日 1994-11-09 |
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| 表示順 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | 10 | |||||
| アクセション番号 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | KJ00004196584 | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 02887339 | |||||
