@article{oai:chukyo-u.repo.nii.ac.jp:00010256,
 author = {藤原, 健固 and Fujiwara, K.},
 issue = {1},
 journal = {中京体育学研究, Research journal of physical education, Chukyo University},
 month = {Jun},
 note = {In this monograph, the present writer surveyed the special qualities of the local sport paper, and considered it's background. Some findings are as follows. (1) The special qualities viewed from the content analysis. (a), It is designed to emphasize social norms and values on which there is a high level of consensus in the local community, and so, it is low emphasis on controversy. And (b), It excels the other daily paper in detailed news. (c), It comes from the different idea from the other daily paper. Namely, it follows the vividly concrete wherever it may lead one, and refuses roundly to drive away the reader to the world which is lack the touch of humanity, and also it refuses roundly to set the sport as the object of consumption. (2) The special qualities viewed from the audience analysis. (a), It is not confronted with daily paper, but makes up for each other, but (b), it is not always fit the audience's life feeling. And (c), The audience is not a little interested in the local news. (d), The image of audience to this medium is taken as the place of one chance for acquaintance with each other. (3) The special qualities viewed from the functional aspect in mass communication system. (a), It demands to accomplish the rather limited functions in limited area. And (b), It is conceivable "intermediate" communication between mass communication and personal communication. The present writer pointed out some unsolved problems, having in mind the comparison between these backgrounds and these of findings of survey., 7, KJ00004190088},
 title = {コミュニティ・スポーツ紙の特質と機能 : 「スポーツ淡路」紙を中心に},
 volume = {17},
 year = {1976},
 yomi = {フジワラ}
}